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1. Problem Statement

Sales (in thousands of units) for a particular product as a function of advertising budgets (in thousands of dollars) for TV, radio, and newspaper media. Suppose that in our role as Data Scientist we are asked to suggest.

  • We want to find a function that given input budgets for TV, radio and newspaper predicts the output sales.

  • Which media contribute to sales?

  • Visualize the relationship between the features and the response using scatter plots.